Wednesday, June 29, 2011

Major announcement by ICANN in domain names

Internet Corporation for Assigned Names and Numbers, ICANN’s board of directors approved the huge change ever made. The change is in Internet's domain name system. Out of 16 Board members 13 were in favour of the plan, 1 in opposition and 2 of them did not take part in voting. Currently there are 22 domain name endings and approximate 250 country-level domain names for example .com, .net, .org .uk, .de etc. Now soon ICANN will add new Generic Top Level Domains (GTLD).

Basically ICANN is a non profit corporation that was established on September 18, 1998. On September 30, 1998 ICANN incorporated to watch over the number of tasks related to Internet that was done previously by other organization particularly IANA on behalf of U.S Government.

Existing Popular Domain Endings: .aero, .asia, .biz, .cat,.com, .coop, .edu, .gov, .info, .int, .jobs, .mil, .mobi, .museum, .name, .net, .org, .pro, .tel, .travel, .xxx are already existed generic top-level domain suffixes with we all are familiar. 250 country level domains are also available and we will be aware with the new generic top level domains to increase the visibility of the domains.

ICANN changes will lead the brand specific domain names. It will definitely change the web. People will get more specific domain suffixes like .domino, .coke etc. To apply for the required domain name suffix one has to spend some specific amount of money. It is supposed to be $1,85,000. The major benefit of this change will be for those companies who want to maximize their Internet presence.

ICANN reports that they will soon start a global campaign to introduce the world about the big change. This might have some good and bad aspects. The introduction of new domains might be costly, not everyone can spend $185,000 and confusing too because a normal user knows .com, .net etc and as he/she see the change like .ibm, .computer or .anything, can create confusion for them. The suffix can be upto 63 characters that will make a simple domain name much complex. Eminent companies can get advantage of the change because the new generic domain name suffix will promote their brand. The immediate result is increased value of the brand.

ICANN said it was beginning a global communications programme to raise awareness of the new domain names.

"No one can predict where this historic decision will take us." said by ICANN

According to Bruce Tonkin, chief strategy officer at Melbourne IT, a domain registry service, the new GTLD's (Generic Top-Level Domains) will meet high technical standards. The global change is already set but nobody knows how it will take place either it is for high profile people or they will reduce the price. GTLD Applications will be accepted from 12 January 2012 to 12 April 2012. Just wait for the time to know the results.

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