Friday, September 19, 2014

Will Google’s Android One Change the Low Cost Smartphone Market in India?

Google’s official release for Android One enabled Smartphone has been seen like a miracle on Sept 15, 2014. Google unveils low cost Smartphone through Indian mobile vendors: Micromax, Karbonn and Spice. At initial stage, Google targets Indian customers but it will be planned for other Asian countries like Philippines, Bangladesh, Nepal, Pakistan, Sri Lanka and Indonesia in upcoming days. Its price is set under $120. Industry experts are expected to see dramatic presence of Android One in budget phone market.

This strategy becomes popular due to enormous features like:
 
1 - Budget Friendly: Local Indian vendors are listed with following price that are:

Vendor: Spice
                     Model: Dream UNO Mi-498
                     Price: INR 6,299.00

Vendor: Karbonn
                     Model: Sparkle V
                     Price: INR 6,399

Vendor: Micromax
                   Model: Canvas A1
                   Price: INR 6,499.00

On this price segment mentioned above, no one would be able to avoid this lucrative deal easily. 

2 . Enhanced Configuration: This phone is tagged with 4.5-inch IPS display. Apart from this, 1 GB RAM and front camera are other key points with Google’s Android One. In this low budget range, it seems like a magic deal among Indian customers.

3. Newly Launched OS: Android One is latest release in Smartphone world. It is seen as a robust OS due to interactive features like Updated wizard, apps, high end speed and fast responsive rate. This OS is easy to use as well as customize as per choice. It also inherits in-built security model which facilitates to secure your phone in distinct methodology like face recognition, password or pattern.

4. Dedicated to Indian Market: This phone is specially designed to target broad Smartphone market in India. Google also ensures other facilities like Fast YouTube service, additional storage upto 8GB on Google Drive and improved Google Map. 

Some analyst also predicts that Google’s Android one surpass the sales of other key rivals like Microsoft, Samsung and Xiaomi in Asian market.

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