In such a short time, Lenovo has carved a
niche for itself and has gained the leadership position in laptop sales
globally. Interestingly, they have been able the do this when there's already
long time players like HP and Dell.
An Option for
Everyone
Instead of trying to fit one product to fit
everyone's need, Lenovo manufactures separate line of Laptops to cater to
different needs and price points. It has following categories:
Lenovo Essential
series-These
machines are built for general purpose usage with basic configuration.
Lenovo Ideapad-This series is for
users who want to use the laptop for multimedia and gaming purposes.
Lenovo Thinkpad-This range came to
Lenovo after the acquisition of IBM's laptop division. It’s for people who want
to use the laptop for professional usage.
Available across various
price points
This point is actually an extension of the
previous point, but since thepricing remains a crucial point for any purchase,
we’re mentioning it a new point. All the aforementioned series are available at
various prices since they're targeting thedifferent kind of users. The
essential range costs below 30000, while the Ideapad series is priced between
30000 and 60000, and above that price we’ve hybrid laptops. The Thinkpad
laptops come at the top with price as high as 1.5 lakh.
All round package
Though the pricing remains a differentiator,
Lenovo doesn’t compromise on the features provided in the laptops. Right from
usual hardware configuration like processor, RAM, etc., most of the devices
come with Webcam, which has become essential these days. The laptops are loaded
with Windows OS, so users don’t have to spend more money to get an OS.
Availability of
spare parts
Due to good sales of laptops of the company,
its spare parts are readily available at both retail stores and online
websites. So, just because ofa hard-disk failure or dead battery, the laptop
will not become useless. Consumers will be able to replace the damaged part
easily,and the laptop will be in perfect condition to use again.
Good resale value
Similar to automobile market, where
established players like Maruti and Hyundai commands a premium in second hand
market, due to their good quality, Lenovo laptops also get a good resale value
in the market.
Latest technology
One biggest problem with laptopsis that they
aren’t able to cope up with the latest hardware like processors, motherboards,
RAM, Hard disks, etc. In that respect, Lenovo always
brings the latest hardware in its laptops. It’s one of the first to launch
latest 4th gen Intel Haswell processors, bring Solid State Disk for
storage, USB 3.0, Wi-Fi ac support and more.
Constant
Innovation
When it comes to innovation, Lenovo leads all
the way. To maximize the capability of touch based Windows 8 OS, it launched
Lenovo Yoga series. Not just one or two modes of laptop and tablets, it
supported another two modes. Full 360 degree rotation made it easier for users
to use it any manner. It has followed the Lenovo Yoga with Lenovo Yoga Pro 2
featuring better design and latest hardware.
There are also a lot of touchscreen laptops
which is becoming quite popular technology these days.
Bundled software
Lenovo also adds some useful software in its
laptops on top of Windows platform. Features like Cloud Storage- free cloud
based storage from SugarSync, Instant Recovery- to recover data in case the OS
gets corrupted, etc. are extremely valuable.
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